THE EXPERIENCE
A journey,not a floor plan.
Arada Mall is organized around a journey, not a conventional retail layout — every visit begins at the same point and radiates outward.
Arada Mall is organized around a journey, not a conventional retail layout — every visit begins at the same point and radiates outward.
0.0 is the central gathering point from which the entire visit unfolds — the heart of the experience architecture, and the idea behind "Starts Here." Every wing, every wayfinding cue, and every visit radiates outward from this one point.